7 Low-Maintenance Hair Colors That Still Look Expensive

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This shade has been everywhere since it was dubbed Pantone’s Color of the Year for 2025, and it’s not going anywhere anytime soon. “This shade is very earthy, moody, rich, yet neutral in tone,” says color specialist Tyler Mascio. He notes that while maintaining a neutral-toned brunette can be a little simpler than a high-maintenance color, it’s still imperative that you’re using a hair regimen at home that locks in shine.

“Oftentimes, colors of this nature can appear matte or flat over time. For at-home maintenance, I would recommend UNITE U LUXURY Shampoo ($46) and Conditioner ($52),” says Mascio. “The Hawaiian white honey hydrates and softens the hair, while crushed pearl powder adds nutrients to protect and shine.”

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