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Hailey Bieber’s Rhode Beauty has become a major success, with a highly anticipated product drop like the Barrier Butter announcement and a range of cult favorites. But beyond product drops, it’s refreshing to hear directly from the founder herself. In a recent interview with WWD, Bieber opens up about choosing celebrity partnerships, balancing motherhood, and what’s next for the brand – and we’re breaking down the key takeaways, ahead.
On choosing Claudia Schiffer as the face of Barrier Butter…
“I really wanted to use someone who transcended several different generations and demographics,” Bieber said of her decision to make supermodel Claudia Schiffer the face of Barrier Butter, which launches October 28. “When I think of Claudia, the iconicness is just immediate, plus her reach and impact on so many different age groups. She’s somebody that I’m a big, big fan of. I’ve been inspired by her as a model and her imagery has been on several of our Rhode mood boards since we started.”
On finding balance as a new mom and entrepreneur…
Hailey and her husband, Justin, welcomed their son, Jack, in August, and while she affectionately refers to Rhode Beauty as her “toddler” in a recent interview, she’s embracing a balanced approach to motherhood and entrepreneurship. “I’m only doing what feels comfortable for me physically, mentally, and emotionally,” she shared.
On what’s next for Rhode…
When asked about her plans for the future of the brand, Hailey told the outlet, “She wants to expand the skin care range by toying more with color category and integrating them into one.” And it sounds like there are more lip phone case-adjacent products on the way. “I would love to continue playing in the world of tech merch – like the lip phone cases,” she said.
On accepting mistakes and moving forward…
“Mistakes are going to happen” and “there will be bumps in the road, which are out of your control, but you need to pivot, run, and work with them as they come,” Hailey shared. A recent example of this was when TikToker Golloria George swatched the brand’s Pocket Blushes and pointed out they weren’t made with darker skin tones in mind. Bieber responded quickly, reformulating the blushes with her team, and George praised the brand for stepping up.
Conclusion
Hailey Bieber’s interview with WWD offers valuable insights into her approach to entrepreneurship, celebrity partnerships, and her experiences as a new mom. By reading between the lines, we can glean the following key takeaways:
- Partnering with the right celebrities can be a winning strategy for building brand recognition and trust.
- It’s essential to prioritize balance andself-care as a new mom and entrepreneur.
- The future of Rhode Beauty will likely see expansion into new product categories and technologies.
- Mistakes are a natural part of the entrepreneurial journey, and it’s crucial to learn from them and adapt quickly.
FAQs
Q: What is the next big thing for Rhode Beauty?
A: Hailey Bieber hints at expanding the skin care range and exploring more color categories.
Q: How does Hailey balance motherhood and entrepreneurship?
A: She prioritizes self-care and only does what feels comfortable for her physically, mentally, and emotionally.
Q: What happened with the Pocket Blushes and diversity?
A: TikToker Golloria George pointed out the lack of darker skin tones, and Hailey responded by reformulating the product with her team.
Q: What’s next for celebrity partnerships?
A: Hailey might explore more partnerships in the world of tech merch, like lip phone cases.
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