All Eyes Are on Grande Cosmetics for Its Lash Month

Long, luscious lashes are essentially a prerequisite for a solid makeup look these days. While mascara carries a lot of the load here, having naturally lush lashes makes all the difference. If your lashes are a bit lackluster, they probably need a little extra TLC, and not just any care—the best care. GrandeLASH-MD ($68) has long been a leading lash serum brand, and what better time to celebrate that than Lash Month in February? National Lash Day is on February 19, but Grande Cosmetics decided to dedicate a whole month to lash loving this year.

Why do we need lash-enhancing products?

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“Your eyelashes follow the same hair cycle as the hair on your head and the rest of your body.  Your eyelashes will grow, then rest and eventually, they will shed. This cycle repeats itself over and over,” explains Plymouth Meeting, PA board-certified dermatologist Nazanin Saedi, MD. She adds that many things can add to additional thinning and shedding, like pulling, rubbing or tugging at your lashes.

“This means eyelash extensions, eyelash curlers, removal of eye makeup and even allergies, which lead to rubbing itchy eyes can result in a thinner lash line,” says Dr. Saedi. Eyelash thinning can also be “a result of stress, hormonal changes, illness, medications, vitamin deficiencies and all the other common causes of hair thinning.”

What sets GrandeLASH-MD apart from other lash-enhancing products?

GrandeLASH-MD has undergone 11 safety and efficacy studies through third-party facilities, ensuring the product is safe to use as instructed. While there are many novel lash serums hopping on the trend, GrandeLASH-MD was created almost 17 years ago and has never altered its formula, which is made in America.

“The reason I am partial to GrandLASH-MD is because it worked for me,” says Dr. Saedi. “When my eyelashes started thinning after my second pregnancy, I was frustrated. A friend introduced me to GrandeLASH-MD, and it brought back the length and lushness of my lash line.” She says the serum continues to hold a secure spot in her beauty routine today.

The technology behind the iconic GrandeLASH- MD formula

The 17-year-old formula works two-fold. “It incorporates ingredients like antioxidants, amino acids and peptides to help hydrate, condition and improve the overall health of your lashes,” says Dr. Saedi. “It also contains a prostaglandin analogue to help extend the growth cycle and enhance the overall appearance of your lashes.”

To those who are hesitant

“I recommend GrandeLASH-MD to my patients and friends because it has been extensively tested,” says Dr. Saedi. She notes that you don’t want to hesitate when it comes to hair loss, as the sooner you address it, the better your results will be. “If you are ready for a change, be committed and stay consistent. There is no better time to start than with the start of a new year. If you stick with it, you should notice a difference in three to four months. As with any skin-care product, consistency and choosing the right product are crucial to achieving your dream results. There’s no time like Grande’s Lash Month to start your journey to long, luscious lashes. Grande is also launching GrandeWRAP, a tubing mascara exclusively at Ulta, so you can pair it with your perfect lashes.