Paris Hilton’s 30th Fragrance Has Finally Arrived

I was in high school when Paris Hilton launched her first fragrance, a fruity-floral in a pink bottle called “Paris Hilton.” If I recall correctly, it was intended to be limited-edition, but quickly became popular. The Simple Life had just premiered the year before and everyone was talking about the socialite turned businesswoman. At the time, she was just 23 years old, and she was quickly becoming famous around the globe. Since then, she’s built somewhat of a fragrance empire, amassing 30 different scents, including a handful for men. It’s hard to believe it’s been over 20 years since that first EDP hit the market, but Hilton’s passion for fragrance is palpable, and we don’t think number 30—aptly named ICONIC—will be her last.

Paris Hilton’s New ICONIC Perfume

Known for her fruity-floral fragrances—Heiress and Can Can are two of her best-sellers and personal favorites—Hilton knows this category well, and loves it. Described as a “captivating floral-fruity blend,” her new ICONIC eau de parfum was teased on social for months, and now it’s finally here. Top notes include pear blossom, raspberry and peach nectar; mid notes are a peony, lily of the valley and magnolia; and base notes are sandalwood, amber and musk. “It’s a fragrance that exudes confidence, sophistication and a signature touch of glamour,” says Hilton. “I’m beyond excited to share ICONIC with the world.”

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The peach nectar really comes through on the top, and I smell the lily of the valley the most at the heart. I love the dry down of creamy sandalwood mixed with amber and musk, but it didn’t last as long as I’d hoped it would. I think this is a very playful fragrance for summertime, and I definitely get Paris’s fun, flirty vibes when I spritz it on. The bottle is really pretty beveled glass topped with a rose gold (it leans slightly pinker than traditional rose gold) “P” and “H” on opposite sides, which I know her fans will love. It’s an entirely different design than any of her other fragrances.

BUY NOW – $80

ICONIC is available exclusively at Ulta Beauty, which marks the onset of the new partnership between Paris Hilton Fragrances and the beauty retailer. “Our beauty enthusiasts are highly engaged with our fragrance category and crave innovation and newness, especially timed to a new season,” says Linda Suliafu, vice president of merchandising for Ulta Beauty. “With its gorgeous, elevated packaging and intoxicating scent notes, ICONIC is a perfect balance of fresh florals and delicious fruits. It’s is an authentic reflection of Paris’s legendary lifestyle that we all know and love.”