Sunday, December 7, 2025

How to Wear TikTok’s Pink Lips Trend at Any Age

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Certain lipstick shades are timeless, and pink has officially earned its place among them. While red lipstick consistently delivers a powerful, seductive finish, nude lipstick brings a subtle statement—and pink is proving to be just as iconic. Thanks to TikTok, the color is having a major moment, and subsequently, bubblegum and frosty rose tones are taking over feeds and finding their way into everyday makeup routines. “Pink is surprisingly wearable and can shift with your mood,” says MarQuis Ward, a professional makeup artist and the lead artist and educator at LYS Beauty. “It can be soft and subtle or bold and confident, but is always fresh.”

Ahead, discover the modern way to wear the pink lip trend.

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  • MarQuis Ward is a professional makeup artist and the lead artist & educator at LYS Beauty
  • Kasey Spickard is a celebrity makeup artist

“Pink lips are definitely having a moment because they bring a freshness and youthful feel to any look,” says Ward. On TikTok, pink has become synonymous with the clean girl aesthetic, often paired with slicked-back hairstyles and minimal makeup. As Ward explains, the color feels effortless and adds that same quality to your overall look. The appeal also lies in its versatility—lighter shades add a soft, fleshy tint to the lips, instantly waking up the face while still feeling modern.

Lip stains—pink lip stains, in particular—are also having a moment. “These are part of the larger K-beauty trend taking over social media and are inspired by the just-bitten stains that have been popular over the last few years,” says celebrity makeup artist Kasey Spickard.

Nostalgia is also fueling the rise of pink lips. According to Spickard, the resurgence of Y2K makeup continues to shape today’s trends. “Bold pink lipsticks popped up on the runways during fashion week in a range of finishes, including cool-toned, frosty and even matte, solidifying the trend,” he says.

Pink Lipsticks to Try

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Few brands do nostalgic beauty like MAC. “If you’re embracing a Y2K look, MAC’s frosty lipsticks offer the perfect balance between highly pigmented and a generous amount of frosty sheen,” says Spickard. His top picks are this pinky mauve with a hint of pearl or Bombshell, which delivers a more rosy hue.

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The pink lips trend revives the lipstick looks from the late ’90s to the early 2000s. “This shade from Mario’s SuperSatin Lipsticks is a modern take on the aesthetic—think fun, cool and bright,” says Spickard. It combines the bubblegum color with a creamy formula that feels wearable for today. Plus, one swipe is more than enough for maximum color payoff.

Makeup By Mario SuperSatin Lipstick Broadway

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Lip stains have been at the forefront of makeup trends for a while now, with WonderSkin’s viral peel-off stain leading the pack. Several colors in the line-up produce rosy stains, but this shade is the best for creating a natural pink-toned lip.

Wonderskin Wonder Blading All-Day Lip Stain

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Glossy finishes aren’t for everyone. If you prefer a softer look with more diffused color, you’ll love this pink lipstick. It has a demi-matte finish and delivers rich pigment, while still feeling fresh and natural. Even better? According to Ward, it’s fitting for every skin tone and sits comfortably on the lips for long-wear.

LYS Beauty Speak Love Moisture Matte Lipstick Sincere

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When paired with brown lip liner, this pink gloss creates a gorgeous lip combo. But there’s more to it than its punchy color. The formula is packed with conditioning ingredients and is slightly plumping. The result is nothing less than the perfect pout.

Clarins Lip Perfector Sheer Lip Gloss in Toffee Pink

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Natural pink lips have always been chic. This tinted balm gives your natural shade a creamy dose of color and maximum shine. The formula is just as impressive with shea butter and jojoba seed oil that nourish your lips.

Lawless Smoothing Tinted Balm in Baby Doll

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