Aveda Launches a Vegan Collagen-Focused Skin-Care Collection

Aveda, the purpose-driven pioneer of plant-powered beauty since 1978, introduces Advanced Botanical Kinetics, a high-performance skin-care collection designed to deeply hydrate, help counter visible collagen loss and “awaken skin’s natural energy.” Powered by three cutting-edge technologies—Phytotech vegan collagen, a vegan peptide complex and Kinetic Energy Infusion—the line delivers visible plumping, firmness and radiance.

While the brand may traditionally be rooted in haircare, the skin-care side of the business is something David Hutchinson, Senior Vice President, Global Marketing says Aveda has been honing in on for the past six years. “Aveda has always been a lifestyle brand rooted in holistic beauty and well-being, and today our offer includes hair care, skin care, body care, aroma, and salon services and treatments found exclusively in Aveda salons around the world. We continually innovate with the latest in botanical science, and over the past six years we have been developing the next generation of high-performance, plant-powered skin care for Aveda, bringing consumers a regimen that is both effective and deeply rooted in nature.”

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Plus, he says, the philosophy across all sectors is the same: “Our goal is to create products of the highest efficacy, powered by nature—without any compromise. The same rigor we apply in hair care—combining breakthrough technology with naturally-derived ingredients, delivering clinically-proven results and supported by our mission of care—has been brought into the new Advanced Botanical Kinetics skin-care collection. As with every Aveda product, Advanced Botanical Kinetics is 100-percent vegan and cruelty-free.”

At the heart of the new skin-care collection is Phytotech vegan collagen, a breakthrough ingredient derived from vertically farmed plant leaves in Spain. Using advanced phytotechnology, the plants are guided to create bioidentical collagen fragments that help skin look smoother and more hydrated, while supporting Aveda’s commitment to sustainable, vegan innovation.

Then there is the vegan peptide complex, which targets the appearance of fine lines and wrinkles, helping restore firmness and vitality, while Kinetic Energy Infusion—a blend of energizing ferment, niacinamide and caffeine—boosts skin’s natural kinetic flow for enhanced radiance and moisture retention.

The Advanced Botanical Kinetics Collection includes a cleanser, essence lotion, serum and two moisturizers tailored to different hydration needs. The line is 96-percent naturally derived, 100-percent vegan, Leaping Bunny Approved, dermatologist-tested, safe for sensitive skin, and free of silicone and synthetic colorants.