You’ve Heard of Clean Beauty, But What About Clean Medicine?

You’ve Heard of Clean Beauty, But What About Clean Medicine?

In today’s world, consumers are more discerning than ever when it comes to the products they put in and on their bodies. The clean beauty movement has revolutionized the way we think about skincare and cosmetics, with many of us opting for products that are free from harsh chemicals, toxins, and artificial additives. But have you ever stopped to think about the cleanliness of the medicine in your medicine cabinet?

A New Era of Clean Medicine

Enter Wonderbelly, a groundbreaking brand that is changing the face of over-the-counter medicine. Founded by brothers Lucas and Noah Kraft, Wonderbelly is on a mission to create medicines that are not only effective but also clean and safe for consumers.

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A Personal Journey

The genesis of Wonderbelly is deeply personal, rooted in Lucas Kraft’s decade-long struggle with bulimia. “I was bulimic starting at age 15,” Lucas shares with NewBeauty candidly. “By my mid-twenties, it was so bad I was ending up in ERs because of the damage I was causing.” Even after finding recovery, Lucas was left grappling with lifelong digestive issues, relying heavily on antacids for relief.

It was this dependence that led to a startling realization. “I never really considered what goes into my medicine—I just trusted it,” Lucas admits. “With food, I’ve been trained to understand there are cleaner options, but that didn’t happen with medicine.” A closer look at the ingredients in his trusted antacids revealed components he was hesitant to put into his body. The search for alternatives came up empty, and thus, in 2022, Wonderbelly was born.

A Focus on Antacids

The brand’s initial focus on antacids was a natural choice for Lucas. “We started with antacids because I knew them inside and out. I knew the people who were using them, I knew myself. It was built out of somewhat selfishness,” he explains. This intimate understanding of the product and its users has been instrumental in Wonderbelly’s approach to formulation and flavor development.

A Commitment to Efficacy and Taste

One of Wonderbelly’s key differentiators is its commitment to both efficacy and taste, offering medicine in delicious flavors like Strawberry Milkshake, Fruity Cereal, and Watermelon Mint. “Flavor is interesting in medicine,” Lucas notes. “As a consumer, we’re told the flavors we have in medicine is the ‘best they could do,’ and it’s not. You should enjoy relief; you shouldn’t have to endure relief.” This philosophy is echoed by Noah Kraft, who succinctly states, “They come for relief, they stay because it tastes good.”

Rigorous Testing and Compliance

Wonderbelly offers real medicines that fight digestive issues with the same effective, active ingredient as many of the leading brands. But creating a ‘clean’ over-the-counter medicine isn’t as simple as swapping out a few ingredients. Lucas emphasizes the rigorous process involved: “Because we are a medicine and not a supplement, our products and packaging need to go through rigorous testing and meet very stringent FDA and health standards to be designated as an over-the-counter medicine.” This dedication to regulatory compliance underscores Wonderbelly’s commitment to safety and efficacy, alongside its clean ingredient mission.

A Collaborative Approach

The brand’s approach to product development is highly collaborative, involving a dedicated customer base they call their “Best Bellies.” These loyal customers are involved in every step, from trying new formulations to providing input on future flavors and products.

A New Frontier in Clean Medicine

Currently, Wonderbelly’s products can be found nationwide in Target and CVS, making clean medicine accessible to a wide audience. As consumers become more conscious of what they put into their bodies, Wonderbelly stands at the forefront of a new frontier in the clean revolution. By challenging the status quo in over-the-counter medicine, they’re not just offering relief—they’re reimagining what medicine can be: clean, effective, and enjoyable.

Conclusion

In a world where we’ve learned to question the ingredients in our food and skin care, Wonderbelly asks: Isn’t it time we applied the same scrutiny to our medicine cabinet?

FAQs

Q: What sets Wonderbelly apart from other over-the-counter medicine brands?
A: Wonderbelly is committed to creating clean, effective, and delicious medicines that meet stringent FDA and health standards.

Q: How does Wonderbelly ensure the safety and efficacy of its products?
A: Wonderbelly undergoes rigorous testing and compliance to ensure its products meet FDA and health standards, and its active ingredients are effective in fighting digestive issues.

Q: What flavors does Wonderbelly offer?
A: Wonderbelly offers a range of delicious flavors, including Strawberry Milkshake, Fruity Cereal, and Watermelon Mint.

Q: How can I get my hands on Wonderbelly products?
A: Wonderbelly products are available nationwide in Target and CVS stores, and can also be purchased online.