Ayesha Curry Accidentally Predicted Guava Girl Summer With This Lip Treatment Launch

The hottest product of the summer? Juicy, hydrating lip treatments. The trendiest flavor of the summer? Guava. When Ayesha Curry and Sweet July Skin began working on their newest launch over two years ago, they couldn’t have predicted this serendipitous timing. Or could they?

“So a lot of people don’t know this, but I’m psychic,” Curry tells me over Zoom before quickly saying she’s just kidding. “The irony of this is that we weren’t actually predicting that particular trend. We were just going off of these really iconic island, Caribbean flavors for our first SKU launches for this lip treatment,” she says. “And so it’s honestly just a coincidence, but obviously the universe and Sweet July skin are very much in sync, so we’re grateful.” Lip Treatment will be available on July 12 for $24. Be sure to join the waitlist so you can grab it ASAP.

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Sweet July Skin Lip Treatment

While Guava Jelly might be the trendiest option, the new Sweet July Skin Lip Treatment also comes in Lychee Jelly and Essential (unscented). “I like to approach all of our products from a food perspective. And so the flavor of these lip treatments were really important to me, and it took us a long time to get them right and have the integrity. Even if you didn’t read the label, you would know what you were experiencing,” says Curry.

“I keep using the word mouth feel, even though that’s not the right word,” says Curry when talking about another one of her favorite elements of the product. “I hate when I use a lip product and it’s tacky and sticky, or my hair sticks to it. This is not that it’s the perfect balance of having that thick, luscious, juicy formula, but also making sure that it’s not overly sticky or tacky and has the staying power.”

The staying power and every aspect of this formula were meticulously tested and wear-tested for many months, says Curry. “I find typically I’m reapplying every 30 minutes with other lip products. But with this, an hour, an hour and a half will go by and I’ll be like, ‘oh, shoot, I didn’t have to reapply.’” And when you do have to reapply, the metal applicator offers a cooling, cryo sensation, Curry loves.

The star ingredient is the Maxi-Lip peptide. “It’s basically a superhero peptide that sort of binds to your lips, locks in moisture with the hyaluronic acid, and then keeps them supple and hydrated throughout the day,” explains Curry.

“I wanted to be able to use this on its own, but I wanted it to pair really well with your favorite lip liner. I love just a lined lip, particularly with our lychee formula, which has a bit of a creamier color to it,” says Curry. “When you mix that with a brown liner, it’s the perfect combo. I know it’s summer, but they look like hot chocolate lips.”

If you’ve never tried Sweet July Skin, Curry says these lip treatments are a perfect entry point. “You don’t have to guess too hard. You don’t have to switch up your routine. You can just throw it in with what you have. So it’s a nice first, Sweet July Skin product.”

Teen Skin Care in the Curry Household

Ayesha and Stephen’s 12-year-old daughter Riley was on set with her mother for the first time during the photoshoot for this launch, which was fun for them since the mother-daughter duo have been bonding over skin care recently. “It’s so interesting to navigate that world. She is a diehard skin-care fanatic,” says Curry.

“There are a couple of our products and products from other brands that she can’t quite use yet. She’ll buy certain products, and I look at them, and I’m like, ‘No. There’s no reason for you to be using this. You’re going to damage your skin,’” says Curry. Like many parents today, Curry has to “tread that line on nurturing her love for it and for caring for herself, but also being like, ‘hey, the time will come when you can use this.’”

“I love that we can share this kind of skin-care wellness journey together,” Curry says, noting that the lip treatments are a perfect product for them to share since they’re great for all ages. “I love that she has a product now that she can use and love, and I don’t have to think twice about it.”