Can You Biohack Beauty Water? This New Wellness Brand Thinks So

Blending cutting-edge biohacking with beauty-centric wellness, HackU’s brand-new high-performance formula is designed to “do more.”

The brainchild of former Alo wellness expert Brittany Nelson, who describes the product as a “next-gen hydration blend”—HackU is designed to go far beyond standard electrolytes, crafted to fuel the body and visibly support skin health from the inside out. (Hence, the “hydration hack” tagline.)

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“After years in the wellness industry, I realized the market didn’t just need more products, it needed better ones—formulas that go beyond the basics, packaging that feels as considered as what’s inside, and a purpose that extends past the bottom line,” Nelson says.

The concept is refreshingly simple, yet brilliantly effective. Available in three crave-worthy flavors (Lemon Lime, Orange Mango, and Strawberry Lemonade), each blend is designed to be mixed with water for a delicious hydration boost. While the formula stays consistent, the ingredient profiles vary just enough to suit your body’s shifting needs. Think: replenishing potassium, mineral-rich French Gray Sea Salt, and a highly absorbable form of magnesium that’s gentle on the gut, aids muscle recovery, and supports deeper, more restful sleep.

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“Every detail intentional—from the sourcing of functional ingredients to the science-backed dosages and the design of our packaging to the mission we stand behind,” Nelson says. She also particularly proud of the skin-hydrating “beauty benefits,” including ingredients like collagen-boosting vitamin C, hyaluronic acid and ceramosides, a clinically studied ingredient that helps restore the skin’s natural barrier, improves moisture retention and reduces dryness.

“HackU is proof that wellness can be both deeply effective and uncompromisingly elevated,” says Nelson.