Cloud Cheeks: The Airy Blush Trend You’re About to See Everywhere

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What Are Cloud Cheeks?

You may recall the popular cloud makeup trend for its soft matte look. The viral makeup trend was all about creating an almost textureless base for a dreamy filter-like look. Cloud cheeks have a slightly similar appearance but with blush. “Most blush trends deliver beautiful color, but the finish can sometimes enhance imperfections and pores, plus the color often fades quickly,” says Wende Zomnir, founder of Caliray. Instead of a completely shine-less appearance, she notes that cloud cheeks have a soft-focus look that’s neither dewy nor matte. She explains that the idea is to create a soft texture with a blurred and slightly diffused edge. The finish is meant to be a little hazy and not too extreme, making the trend ideal for all skin types.

How to Recreate Cloud Cheeks at Home

We all know that blush application techniques can vary. For cream formulas, fingers and buffing brushes may work best, while powder formulas tend to apply better with a fluffy brush. For cloud cheeks, Zomnir recommends using a stippling brush. “A synthetic, soft brush is ideal for achieving the plush-looking texture on the cheek and the perfect blurred edge,” she says. To recreate, she suggests starting from where you want the color to be the most intense. “It’s nice to wear a bit higher on the cheekbone vs. in the hollow of the cheek or directly on the apples, because the airy look creates a lifted effect,” she explains.

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Step-by-Step Guide to Achieving Cloud Cheeks:

1. Choose a soft-focus blush formula that complements your skin tone.

2. Apply a small amount of blush to the tip of your ring finger and stipple it onto the cheekbone, starting from the center and working your way outward.

3. Blend the color upwards and towards the hairline, creating a soft, diffused edge.

4. Use light, gentle strokes to blend the color, making sure to feather it out towards the edges.

5. Adjust the color as needed, building up the intensity of the blush by adding more product or blending it more heavily.

Conclusion

Cloud cheeks are the perfect makeup trend for anyone looking to add a touch of subtle color to their look without going overboard. With its soft-focus finish and airy texture, this trend is ideal for all skin types and can be customized to suit your personal style. Whether you’re looking for a natural, effortless look or a more dramatic, bold statement, cloud cheeks are sure to impress.

FAQs

Q: What type of blush formula is best for cloud cheeks?
A: Soft-focus blush formulas that are neither too matte nor too dewy work best for cloud cheeks.

Q: What brush should I use to apply cloud cheeks?
A: A stippling brush with synthetic bristles is ideal for achieving the plush-looking texture on the cheek and the perfect blurred edge.

Q: How do I blend cloud cheeks?
A: Use light, gentle strokes to blend the color, making sure to feather it out towards the edges.

Q: Can I use cloud cheeks for a natural, everyday look?
A: Yes, cloud cheeks can be used to create a natural, effortless look or a more dramatic, bold statement, depending on how much product you use and how heavily you blend it.