DIBS Beauty Makes Its Retail Debut at Ulta Beauty

DIBS Beauty Makes Its Retail Debut at Ulta Beauty

Groundbreaking Cosmetics Line Now Available Across 590 Ulta Stores Nationally

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DIBS Beauty, the revolutionary cosmetics brand and NewBeauty NB100 recipient, has made its highly-anticipated retail debut through an exclusive partnership with Ulta Beauty. The historic rollout officially began on August 26, making select DIBS Beauty products available across over 590 Ulta stores across the United States. Additionally, their products can be found on ulta.com, launching through Ulta Beauty’s emerging brand platform, Sparked.

Simplifying Beauty Routines for Busy Consumers

Founded with a mission to simplify beauty routines for busy consumers, DIBS Beauty offers easy-to-use, must-have makeup designed to deliver more. The brand’s viral hero products, including the Desert Island Duo Blush + Bronzer Stick, promise quick and impactful makeup with minimal effort.

DIBS Beauty Desert Island Duo Blush + Bronzer Stick

BUY NOW – $36

Clean Beauty and Conscious Beauty Initiatives Aligned

DIBS Beauty’s commitment to clean beauty aligns perfectly with Ulta Beauty’s Conscious Beauty initiative. The brand’s products are certified vegan, cruelty-free, gluten-free and talc-free. Additionally, they are safe for sensitive skin and have undergone both allergy and dermatologist testing. DIBS Beauty strives to provide high-quality, effective formulas that cater to the needs of modern skin.

A Full-Circle Moment for Cofounder Courtney Shields

For cofounder and beauty influencer Courtney Shields, the Ulta Beauty partnership represents a fulfilling moment. "I have been shopping at Ulta Beauty since I was a teenager and it is a full-circle dream to be able to bring both my mom and daughter into stores to experience our brand on their shelves," Shields said in a press release.

CEO Jeff Lee Comments on the Partnership

DIBS Beauty CEO Jeff Lee, sees this partnership as a significant step towards his brand’s goal of becoming a "50-state brand." With this launch, DIBS Beauty will have a presence in 46 states. "We were extremely thoughtful about finding the right partner that amplifies our commitment to welcoming people into the DIBS experience with bright and open spaces. Ulta Beauty is the dream partner for us in our shared mission to ‘blend the rules’ for today’s consumers."

Ulta Beauty’s Senior Vice President Comment

Ulta Beauty’s Senior Vice President of Merchandising Maria Salcedo, is equally enthusiastic about the partnership: “Giving beauty lovers more of what they love, we’re excited to exclusively welcome emerging color cosmetics brand, DIBS Beauty, to our assortment as they make their retail debut. For the first time, our guests can explore, experiment, and play with DIBS’ perfectly paired blush, contour, and glow-giving bronzer sticks in stores, making it easier than ever to find their ideal shades for an unmatched, everyday look.”

Conclusion

DIBS Beauty’s retail debut at Ulta Beauty marks a significant milestone for the fast-growing brand. With its commitment to clean beauty, vegan-friendly products, and talc-free formulas, DIBS Beauty is poised to revolutionize the beauty industry one product at a time. As fans of the brand eagerly await what’s next, this partnership with Ulta Beauty promises to bring exclusive products and experiences to the masses. As DIBS Beauty continues to bloom, one thing is clear – everyone deserves to have a DIBS moment.

FAQs

Can I find DIBS Beauty at only Ulta Beauty stores?

No. In addition to being available at selected Ulta Beauty stores, DIBS Beauty products can also be found on ulti.com.

Are DIBS Beauty products vegan and cruelty-free?

Yes. DIBS Beauty products are not only vegan but also cruel-free, gluten-free, and talc-free.

What are the key factors that set DIBS Beauty apart from other beauty brands?

DIBS Beauty’s commitment to clean beauty and cruelty-free products, paired with its convenient and easy-to-use formulas, set them apart from other beauty brands.

How would you describe DIBS Beauty’s Desert Island Duo Blush + Bronzer Stick?

The Desert Island Duo is a must-have makeup, offering quick and impactful makeup for busy consumers.