Exclusive: Nutrafol Expands Into Ulta

Starting July 20, trusted hair-growth supplement brand Nutrafol will be available on Ulta.com, followed by an in-store rollout to 500 Ulta Beauty locations beginning August 3.

The strategic partnership marks “a significant milestone for Nutrafol” as the derm-approved line joins Ulta’s growing commitment to wellness-focused beauty. With a shared passion for innovative, results-driven solutions, Ulta Beauty and Nutrafol are “coming together to empower more customers on their hair health journey.”

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Renowned for its whole-body, clinically backed approach, Nutrafol offers physician-formulated supplements designed to address the root causes of thinning hair—such as stress, hormones and aging. The Ulta assortment will feature bestsellers like Nutrafol Women and Women’s Balance (formulated for women 45+), along with a curated selection of products, including Women’s Postpartum (for women in their first year post-birth) and Clear Skin Nutraceutical. The brand’s topical Hair Serum, Shampoo and Conditioner will also be available in Ulta stores. Select products, including Nutrafol Women’s Vegan, will be available on Ulta.com.

“Ulta Beauty is such a natural fit for Nutrafol—not just because of their incredible reach, but because of how thoughtfully they curate innovative, trusted brands,” shares Nutrafol CEO, Cindy Gustafson. “Hair thinning is deeply personal, and as more consumers seek holistic solutions rooted in science, we’re excited to meet them in an environment where education and discovery are prioritized. This partnership helps us support more people in feeling confident and in control of their hair health.”

“At Ulta Beauty, we’re always seeking the best of what’s next in beauty and wellness,” said Penny Coy, Senior Vice President of Merchandising, Ulta Beauty, in a release. “Nutrafol stood out for its commitment to quality, efficacy and clinical credibility—values that are core to how we curate our assortment and introduce newness. Nutrafol’s inside-out approach to hair wellness brings a new level of innovation to our offering. With its steadfast buzz stemming from effective results, we know our guests will be excited to shop Nutrafol across our shelves, alongside our broader beauty and wellness offerings as they build out their routines. We look forward to welcoming new and existing guests to discover Nutrafol, meeting them wherever they are in their beauty journey and providing products that meet their beauty goals.”