From Amazon to Sephora, Here’s Where Readers Are Really Shopping, According to Data

The Battle for Consumer Loyalty in Beauty Retail

From online to in-person, the battle for consumer loyalty in the world of beauty retail is fiercer than ever. Our recent survey of over 1,700 NewBeauty readers has revealed some fascinating insights into where beauty enthusiasts are really spending their money, and what they’re buying. Ahead, we explore where beauty enthusiasts shop for beauty right now.

Sephora and Ulta Beauty: The Top Two Players

The beauty retail landscape continues to be dominated by Sephora and Ulta Beauty. An overwhelming 85.6 percent of our respondents have purchased high-end skin care and beauty products from Sephora, while 76.4 percent have shopped at Ulta Beauty. These numbers underscore the enduring appeal of these beauty specialty retailers, known for their wide product ranges, loyalty programs, and in-store experiences.

At Sephora, our readers are gravitating towards luxury brands like La Mer, SK-II, and Augustinus Bader. The ability to sample products in-store and receive personalized recommendations seems to be a significant draw for these high-end purchases.

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Ulta Beauty, on the other hand, sees a mix of both prestige and drugstore brands in shoppers’ carts, with brands like Lancôme, Estée Lauder, and Clinique being popular choices.

The Amazon Effect: E-commerce Gains Ground

However, Amazon is making significant inroads in the beauty market. 77.3 percent of respondents reported purchasing high-end skin care and beauty products from the e-commerce giant, placing it neck-and-neck with Ulta. Nordstrom comes in fourth (52.5 percent) and Macy’s fifth (46.9 percent).

On Amazon, our readers are more likely to purchase accessible luxury brands like Sunday Riley, SkinCeuticals, and Elemis. The convenience factor plays a big role here, as highlighted by a 50-year-old reader who shared, “I find it easy to shop for beauty products on Amazon. It’s easy to find the products and the reviews. Bonus is that you can return things if necessary!”

The Beauty Consumer of Today: Savvy and Informed

Whether readers are shopping online or in-store, one thing is certain: today’s beauty consumers are savvy, informed, and not afraid to shop around for the best products and experiences.

Conclusion

In conclusion, the beauty retail landscape is becoming increasingly competitive, with Amazon and Sephora/Ulta Beauty vying for customers’ attention. As consumers continue to seek out the best products and experiences, retailers must adapt to meet their evolving needs and preferences.

FAQs

• What is the most popular beauty retailer among NewBeauty readers?

Sephora is the most popular beauty retailer among NewBeauty readers, with 85.6 percent of respondents having purchased high-end skin care and beauty products from the brand.

• What is the second most popular beauty retailer among NewBeauty readers?

Ulta Beauty is the second most popular beauty retailer among NewBeauty readers, with 76.4 percent of respondents having shopped at the brand.

• What is the most popular type of beauty product among NewBeauty readers?

High-end skin care products are the most popular type of beauty product among NewBeauty readers, with 85.6 percent of respondents having purchased high-end skin care products from Sephora.

• What is the most popular e-commerce platform for beauty products among NewBeauty readers?

Amazon is the most popular e-commerce platform for beauty products among NewBeauty readers, with 77.3 percent of respondents having purchased beauty products from the platform.