Hailey Bieber Makes Amends for Lack of Shade Diversity
In today’s digital landscape, it only takes one social media post for a product to go viral. Rhode, Hailey Bieber’s popular skincare line, has certainly benefited from this phenomenon, with almost every product from their line breaking the internet at one point or another. However, amidst the brand’s rapid success, they faced backlash for their lack of shade diversity in their Pocket Blush products.
A Call to Action for Change
Influencer Golloria has been a vocal advocate for inclusivity in the beauty industry, calling out brands for their lack of representation and diverse shade ranges. After testing Rhode’s Pocket Blushes, Golloria shared her disappointing experience with the products, pointing out that the shades left an ashy finish on her skin and appeared to be designed with a lack of consideration for deeper skin tones.
Redemption and Reformulation
Hailey Bieber herself reached out to Golloria, thanking her for her feedback and offering to compensate her for her expertise in shade consulting. In a remarkable display of brand accountability, Rhode revised their formula to include shades that cater to a more diverse range of skin tones.
Golloria happily showcased the new blush shades in a follow-up video, praising the brand for listening to her concerns and making a genuine effort to create a more inclusive product range. “This is redemption,” she exclaimed, applying the new blush and marveling at its subtle, natural finish on her skin.
Industry Impact and Praise
Golloria’s influencer status and industry connections have given her a platform to advocate for positive change in the beauty sector. Her efforts have garnered praise from fans and industry insiders alike, with comments flooding in to express appreciation for her dedication to diversity and inclusion.
“This is why I love Rhode, unproblematic,” one commenter wrote. Another fan chimed in, saying, “now THIS is influence.” Hailey Bieber’s willingness to listen to Golloria and amend their product formula is a testament to the brand’s commitment to doing things right.
A Step Towards a More Inclusive Industry
Rhode’s willingness to address their shade diversity issue sends a powerful message to other brands in the beauty industry: inclusivity is a top priority, and listening to customers and critics is essential for long-term success.
Hailey Bieber’s redemption story is a shining example of the positive impact that influencers, consumers, and brands can have when they come together to promote a more diverse and inclusive beauty landscape.
Conclusion
Hailey Bieber’s Rhode brand has faced scrutiny for its lack of shade diversity, but their prompt response and commitment to reformulation demonstrate a dedication to doing things right. The brand’s willingness to listen and adapt is a significant step towards creating a more inclusive beauty industry.
FAQs
- What triggered Rhode’s shade diversity controversy? Influencer Golloria shared her disappointment with the brand’s Pocket Blushes, which she felt left an ashy finish on her skin and lacked consideration for deeper skin tones.
- How did Hailey Bieber respond to Golloria’s concerns? Hailey Bieber reached out to Golloria, thanking her for her feedback and offering to compensate her for her expertise in shade consulting.
- What changes did Rhode make to their product line? The brand revised their formula to include shades that cater to a more diverse range of skin tones.
- How has the industry reacted to Rhode’s redemption story? Industry insiders and fans have praised Golloria for her dedication to diversity and inclusion, as well as Hailey Bieber for listening to concerns and making a genuine effort to create a more inclusive product range.
