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If you ask me, the mark of a good fragrance is mystery. Sometimes that means a complex accord that’s hard to pin down; other times, it’s the mystique a particular note brings to a scent. Hinoki, a wood derived from Japanese cypress trees, has all of those qualities. It’s subtly earthy with equally delicate notes of citrus and resin, yet carries a distinct forest aroma that feels elegant and alluring.
In Japan, hinoki has long been valued for its timber and luminous quality and is considered a sacred wood, often used in temples, baths, and spaces designed for stillness. Its calming, genderless scent has translated naturally into perfumery, where hinoki has become a go-to note for understated depth.
Ahead, two fragrance experts share why hinoki perfumes are gaining traction and how to wear this delicate scent well.
Featured Experts
What Is Hinoki?
Hinoki is a cypress tree native to Japan, known for its distinctive aroma. “Instead of heavy earth, it has a cool, slightly camphoraceous freshness—like clean air moving through a forest,” says Douglas Little, founder and perfumer of Heretic Parfum. “There’s a gentle citrus peel, faint resin, a touch of incense smoke and a soft, pencil-shaving smoothness.”
In perfumery, hinoki reads as clean without soapiness and woody without heaviness. “It’s less about drama and more about presence—the scent of stillness itself,” Little adds.
Why Hinoki Works So Well in Modern Fragrance
Hinoki is a relatively subtle woody note, which makes it versatile—but also easy to overpower. For that reason, it’s typically paired with notes of similar weight. “Resinous notes, such as myrrh and frankincense, or other coniferous scents like pine, cypress and cedar, work especially well with hinoki,” says Scent Split’s brand manager Kayvan Mashhadi.
“Because hinoki already has a subtle citrus facet, light fruity scents sharpen hinoki’s aroma without sweetening it,” Little adds.
Ahead, the best hinoki fragrances to try now.
Best Hinoki Fragrances of 2025
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