How to Find the Best Blush Placement for Your Face Shape

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How to Find the Best Blush Placement for Your Face Shape

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Staying on trend can be tricky, especially when it comes to something as specific as blush placement. With terms like "blush blindness" flying around, it’s easy to feel both overwhelmed and tempted to try popular shades like Rare Beauty’s Soft Pinch Liquid Blush or Rhode’s Pocket Blush. To help you confidently participate in the blush trend, we spoke with experts on how to find the perfect blush placement for your unique face shape. Keep reading to determine yours.

Featured Experts

We consulted with makeup artists Natalie Dresher and Melissa Walsh, as well as Charlotte Knight, founder and CEO of Ciatè London, to get the inside scoop on how to find the best blush placement for your face shape.

Blush Placement Trend Takeover

Thanks to TikTok, there are a thousand-and-one trends focused on blush: boyfriend blush, chin blush, lifting blush, oh my! It feels like there’s a new blush application method every week. However, not all blush placement trends are one-size-fits-all. "Blush application relies heavily on the look you are going for and your face shape," explains Natalie Dresher. "For example, the Sabrina Carpenter look is trending, and in order to achieve her flushed cherubic look, you need to focus the blush on the apples of the cheeks and the temples. This may not be flattering for all face shapes."

Golden Rules for Blush

"My goal when working with clients is to always lift and snatch the face, so anything going alongside the cheekbones is 99.9 percent always the route that I will go," says Dresher. The apples of the cheeks with a highlight along the cheekbone will nearly always create a flattering final result. It’s also a good idea to place blush where you naturally flush.

Blushes We Love

Here are a few of our favorite blushes that fit the expert-approved guidelines:

• Yensa Super Serum Silk Cream Blush: Available in five versatile shades, this cream blush is packed with nourishing super oils, including black seaweed, chia seed, and black sesame oil.
• Bobbi Brown Blush Calypso Coral: This two-in-one blush and lip combo is a multitasking, lightweight cream color in a wide range of shades, from pale pink to coral glow and rosy red.
• Elf Blush: This super affordable liquid blush offers buildable and blendable pigment with long-lasting wear.

Face Shape-Specific Blush Placement

Here’s a breakdown of the best blush placement for each face shape:

• Square Faces: Dresher recommends applying blush along the cheekbones. She also suggests focusing the blush on the inner part of the face to create a more "snatched" look that emphasizes your facial contours.
• Oval Faces: Makeup artist Melissa Walsh stresses that you don’t need much product for effective blush placement on an oval face shape, whether you apply it to the apples of your cheeks or just beneath the cheekbones for definition.
• Round Faces: To avoid adding weight to the face, Dresher uses blush placement to create the illusion of sharper cheekbones, lifting the face and creating dimension.
• Heart-Shaped Faces: "Blush application for a heart-shaped face would focus the blush on the apples of the cheeks but also placing it along the temples," says Dresher. "That’s what accomplishes that instantly lifted look."

Conclusion

Finding the best blush placement for your face shape can seem daunting, but by following these expert-approved guidelines, you’ll be well on your way to achieving a flawless, trend-setting look. Remember to focus on the apples of the cheeks, highlight along the cheekbone, and don’t be afraid to experiment with different shades and techniques until you find what works best for you.

FAQs

Q: What is the best way to apply blush?
A: The best way to apply blush is to focus on the apples of the cheeks and blend upwards and outwards towards the hairline.

Q: What face shape is most flattering for blush?
A: Any face shape can be flattering with the right blush placement. However, square faces tend to look best with blush applied along the cheekbones, while oval faces can pull off a more subtle application.

Q: Can I use blush on my lips?
A: Yes! Many blushes can be used on the lips as well as the cheeks. Look for products labeled as "two-in-one" or "lip and cheek" for a multitasking option.

Q: How do I know if I’m applying blush correctly?
A: Pay attention to how the blush looks on your face. If it’s looking too heavy or unnatural, blend more or use less product. If it’s not showing up at all, try building up the color gradually.