How to Get the Messy, Romantic NYFW Hairstyle for Girls Who Love Partying and Poetry

The Evolution of LoveShackFancy’s Signature Style

LoveShackFancy has built its reputation on breezy beach glamour and feminine charm, but for Spring 2026, the brand unveiled a sophisticated shift at New York Fashion Week. Head hairstylist Brent Lawler exclusively revealed the new direction: “We’re moving beyond signature ‘beach glam’ into a more sultry, romantic mood. The look centers on cohesive, lived-in texture that tells a story.” This evolution represents a deliberate embrace of poetic imperfection.

Meet the LoveShackFancy Muse

Lawler describes the inspiration behind this aesthetic: “She’s the LoveShackFancy girl who loves a party but equally cherishes her poetry—the girl who wakes with last night’s bow still in her hair and slips on ballet flats while rushing out for coffee.” This juxtaposition defines the hairstyle’s DNA—effortlessly undone yet intentionally beautiful.

“It’s messy, but not dirty,” Lawler emphasizes, highlighting Batiste Dry Shampoo as the secret weapon for achieving this balance. “Her hair has vitality with that lived-in texture. That’s why it’s the perfect dry shampoo look—it maintains beauty while embracing natural movement and romance.”

- Advertisement -

Step-by-Step Guide to the Romantic Lived-In Look

Lawler’s backstage techniques transform models into the embodiment of this aesthetic. Here’s how to recreate the look:

Step 1: Root Revival & Volume Boost

Begin by flipping hair forward. Apply Batiste Original Powder Dry Shampoo ($17) directly to roots—Brunettes should use Batiste Dark Dry Shampoo ($17). This instantly refreshes hair while creating substantial volume at the crown. The powder absorbs excess oil and provides the foundational “second-day” feel.

Step 2: Creating Organic Texture

Using an oversized 1.5-inch curling iron (like Bio Ionic’s Long Barrel Curling Iron, $163), add subtle bends—never defined curls—to random sections. “Target areas needing slight movement,” Lawler instructs. “The goal is irregular waves that mimic hair naturally falling out of a braid overnight.” Avoid uniform patterns to maintain the effortless vibe.

Step 3: Crown Volume Technique

Take a small section at the crown and gather it with a Goody Ponytail Holder ($11) matching your hair color. Secure it approximately 2 inches higher than where you want the final placement. “Gently drag the tie downward,” Lawler explains. “This lifts roots and creates loose, romantic volume at the crown—essential for that ‘slept-in’ feel.”

Step 4: The Secret Fold Braiding Method

“This isn’t a traditional braid,” Lawler clarifies. Select three hair sections: one from each side and one from the middle. Cross them loosely, pulling outward as you fold to create width and softness. “Imagine a braid that’s gently unraveling,” he says. “The folds should feel organic, like hair naturally settling after a night out.”

Step 5: Finishing Touches

Reapply Batiste Dry Shampoo to roots and ends, lightly dusting mid-lengths. “Roll and push powder into the ends,” Lawler advises. “This creates separation, enhances texture, and adds those beautiful romantic flyaways that complete the look.” Avoid over-brushing—finger-comb gently to preserve the artfully undone effect.

Conclusion: Embracing Romantic Imperfection

The Spring 2026 LoveShackFancy hairstyle celebrates the duality of modern femininity—effortless enough for morning coffee runs, yet romantic enough for poetry readings. By focusing on lived-in texture and strategic volume, Brent Lawler’s technique proves that “messy” can be meticulously crafted. Batiste Dry Shampoo serves as the anchor, providing freshness without sacrificing movement. This NYFW look isn’t about precision; it’s about capturing the spirit of the girl who dances through life with both grace and spontaneity.

FAQs: Your Romantic Hairstyle Questions Answered

What’s the key difference between “messy” and “dirty” hair in this look?

Messy implies intentional texture and volume, while dirty refers to greasy or unkempt hair. Batiste Dry Shampoo adds body while eliminating oiliness, creating the illusion of day-old texture without the dirt.

Can I recreate this with straight hair?

Absolutely! Start with Batiste for volume, then use the large-barrel iron to add subtle bends. The fold braiding technique works on all hair types—focus on loose folding rather than tight weaving.

How often should I use dry shampoo for this style?

Apply during initial styling and again for touch-ups. Focus on roots first, then lightly dust ends. Batiste’s powder formula builds gradually—start sparingly and add as needed.

What

Recommended Products:

• 

  bixa BOTANICAL Ayurvedic Natural Herbal Supplement Pippali Mool Powder Pure Authentic Premium Quality Pippali Root/Piper longum Root 200g (7 Oz) Pack of 1

  $18.99 Buy Now
• 

  XpandAge’s Bovine Collagen Peptides contain Biotin, Niacin, Vitamin C, Vitamin D, Thiamin, Paba, Hyaluronic acid, Turmeric, Bioperine, and more for healthy Hair, Nails, Beauty, Joint, and Bone health.

  $18.99 Buy Now
• Sale!

  NOW Foods Solutions Aquatic Beauty+ Capsules – Marine Collagen and Vitamin C Supplement for Youthful Skin*, Non-GMO, 60 Capsules

  $22.75 Original price was: $22.75.$20.93Current price is: $20.93. Buy Now