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Paula’s Choice has named professional rugby player and Olympian Ilona Maher as its first-ever brand ambassador. As part of the pairing, the duo will collab to launch the highly anticipated Pro-Collagen Peptide Plumping Moisturizer ($49). The new addition to the clinical skin-care line’s peptide collection will be available in January.
“Paula’s Choice has always been about empowering people with science-driven, effective products and knowledge,” said CMO Tina Pozzi. “Ilona’s passion for excellence and her fearless approach to challenges mirror the high-performance ethos that defines our brand. We couldn’t imagine a better partner to launch this active-powered moisturizer.”
In her new role, Maher will serve as a “Skincare Coach.” Communicating via social media, the top athlete will provide tips, tricks and insights into how she takes care of her skin. Through her Pep Talks, she will also share “empowering messages to the forefront, offering her audience practical advice on how they can achieve radiant, healthy skin—whether they’re competing in sports or simply living life to the fullest.”
“Paula’s Choice Peptide Moisturizer is a game-changer for me,” said Maher in a release. “It’s packed with actives that perform as hard as I do. It gives me the confidence to tackle anything—on or off the field.”
The new moisturizer is designed to deliver long-lasting hydration, all while promoting collagen, elastin and protein production. Like the other products in the collection, the moisturizer is powered by a potent peptide complex that helps restore the skin’s appearance and enhances its resilience.
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