It’s Time to Retire Your Old Naked Original Palette—The Iconic Favorite Is Back

The Urban Decay Naked Eyeshadow Palette has been a staple in many makeup bags since its debut in 2010. The original palette was a game-changer, offering a versatile 12-pan selection of neutral shades with a mix of matte, shimmer, and satin finishes. After a brief farewell in 2018, the palette is making a triumphant return, and we couldn’t be more thrilled.

What’s New and Improved?

The modern version of the Naked Palette stays true to its roots but with a few noteworthy upgrades. The shadows have an updated, vegan formula, offering a creamier texture that’s easier to blend and boasts longer wear with less creasing or fading. The iconic brown velvet packaging is also back, and the brand has added a slightly longer mirror and a new cruelty-free brush.

Why We Loved the Original

So, what made the Naked Palette a staple in so many makeup bags? Its perfect mix of light and dark neutrals was a game-changer. Urban Decay’s product development team nailed it when they asked themselves, “What four eyeshadows would you bring to a deserted island?” The unanimous choice for a versatile 12-pan palette turned out to be a hit, selling over 30 million palettes and generating more than a billion dollars in sales.

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Shop the Urban Decay Naked Eyeshadow Palettes

The Naked Palette is available exclusively at Ulta and ulta.com for a limited time only. Don’t miss out on this opportunity to get your hands on the iconic palette that started it all.

Conclusion

The Urban Decay Naked Eyeshadow Palette is back, and it’s better than ever. With its updated formula, new brush, and iconic packaging, this palette is a must-have for any makeup lover. Whether you’re a longtime fan or new to the brand, the Naked Palette is a timeless classic that’s sure to become a staple in your makeup routine.

FAQs

Q: What’s new about the Naked Palette?
A: The palette has an updated, vegan formula, a new cruelty-free brush, and a slightly longer mirror.

Q: Is the Naked Palette available everywhere?
A: No, the palette is available exclusively at Ulta and ulta.com for a limited time only.

Q: How many palettes have been sold?
A: Over 30 million palettes have been sold, generating more than a billion dollars in sales.

Q: Is the Naked Palette still a popular choice?
A: Yes, the Naked Palette remains a beloved favorite among makeup enthusiasts, and its return is highly anticipated.