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Nothing says summer like a heaping scoop of your favorite ice cream, and Laneige is channeling that quintessential summer energy into their latest, most delicious launch yet. Tapping long-time brand ambassador, Sydney Sweeney, and iconic ice cream maker, Baskin Robbins, Laneige announced today the launch of its newest Lip Sleeping Mask Flavor, inspired by none other than Sweeney herself’s life-long favorite flavor.
The Laneige Rainbow Sherbet Lip Sleeping Mask Is Almost Here
Since her childhood, Euphoria actress Sweeney has been obsessed with Baskin Robbins’ Rainbow Sherbet, so Laneige’s decision to team up with the ice cream empire was a match made in heaven for Sweeney, and for us too. The Laneige Rainbow Sherbet Lip Sleeping Mask ($25) is no haphazard collab, though. The new mask marks the brand’s first-ever marble formula, featuring “a triple swirl of Orange, Pineapple, and Raspberry scents that smell sweet and tangy just like Sydney’s favorite scoop,” the brand said in a press release.
“To celebrate being the #1 Lip Treatment Brand in the US three years in a row, we wanted to partner with Baskin-Robbins—a brand that is just as iconic as LANEIGE—to surprise our community with a launch that brings refreshing delight to their skincare routine this summer,” says general manager of LANEIGE US, Julien Bouzitat. “What better way to introduce our new innovation of incorporating three different scents in one lip mask than replicating the iconic fruity scent inspired by Baskin Robbins Rainbow Sherbet and its color pattern.” Just in time for National Ice Cream Day later this month, the Laneige Rainbow Sherbet Lip Sleeping Mask will be available to shop exclusively at Sephora starting July 15.
in HTML format to be seo optimized related to this title Laneige Teams Up With Baskin Robbins for New Lip Mask Inspired by Sydney Sweeney
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