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In a strategic move to enhance its digital presence, Prakti Beauty announces its debut on Amazon today, marking the luxury brand’s first major e-commerce platform partnership. The clean beauty brand joins Amazon through its prestigious Incubator program, which specifically sought out Prakti to strengthen the platform’s luxury beauty offerings.
The launch introduces Prakti’s award-winning skin-care collection to Amazon’s vast customer base, with founder Pritika Swarup taking center stage in an interactive Amazon Live event scheduled for today, November 14, at 6:30 pm ET. During this digital showcase, customers will have the opportunity to engage directly with Swarup as she demonstrates the brand’s innovative products and shares exclusive wellness insights.
“Our partnership with Amazon is a strategic step forward for Prakti as we continue to expand our reach and influence in the beauty industry,” Pritika Swarup, founder and CEO of Prakti, tells NewBeauty. “Over the past year, we’ve experienced significant growth through key retail partnerships, and launching on Amazon enables us to meet the demand for accessible, results-driven, high-quality skin care. This collaboration aligns with our vision to make holistic, clinically effective beauty available to a larger audience while enhancing customer convenience and accessibility, making it easier than ever to incorporate our transformative products into their everyday routines. We’re excited for this new phase, confident that Amazon will amplify our mission and help drive Prakti’s growth in a powerful way.”
“With [this] launch, Prakti is set to bring its skincare to households across the country, empowering customers with products that elevate both beauty and wellness,” reads a release. “The Amazon platform’s widespread reach not only supports Prakti’s expansion but enhances the customer experience with the added ease of fast, reliable delivery and seamless shopping.” This expansion comes at a time when consumer demand for premium beauty products through trusted online retailers continues to surge.
Prakti’s full product range is now available on Amazon, offering customers the convenience of Prime shipping and seamless shopping experience the platform is known for, while maintaining the brand’s commitment to delivering transformative skin-care solutions.
Shop Prakti’s Amazon Storefront here.
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