New Report Tracks GLP-1’s Impact on Plastic Surgery and Beauty Spending During Election Year

The State of Aesthetics Report 2024: Impact of GLP-1 Medications on Beauty Spending During Election Year

The 2024 State of Aesthetics Report, released by BeautyEngine subscribers, provides valuable insights into the rapidly changing landscape of the aesthetic industry. One notable trend is the impact of GLP-1 medications on plastic surgery and beauty spending during this election year. According to our report, 62.4% of consumers who have achieved their weight loss goals with these medications are seeking treatments to address sagging skin, while 46.6% are interested in enhancing muscle tone and definition. (1)

The Rise of GLP-1 Medications: Impact on Aesthetics and Beauty Spending

GLP-1 medications, such as Ozempic and Zepbound, were initially developed to treat diabetes. However, they have also gained popularity as a weight loss treatment option. As more individuals embark on weight loss journeys using GLP-1 medications, aesthetic professionals should be aware of the resulting shifts in consumer behavior and spending habits.

“As consumers seek aesthetically pleasing treatments, their increased scrutiny of ingredients, packaging, and online reviews will be mirrored across the industry.” (1)

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A noteworthy trend is the growing demand for minimally invasive procedures, with 41.2% of respondents opting to forgo other expenses, such as dining out, and spa services, to accommodate their spending goals. (1) The 42.9% who plan to undertake neurotoxin treatments highlight a trend for long-term, low-downtime solutions. (1)

Consumers’ interest in organic and vegan products and ethically sourced materials resonates with the industry, prompting service providers to adapt their product lines, thereby enhancing their customer’s user experience. (1) According to 40% of participants, skincare routine purchases are becoming an extension of their aesthetic routines. (1) This shift may ultimately yield a more holistic understanding of a ‘beauty treatment’. Click here for a full version of the report.

Evolving Consumer Preferences and Spending Habits

As consumer behaviors unfold, it is crucial to identify spending drivers and trends. Data illustrates spending habits, consumer perceptions and needs, and the impact of elections and pandemics on spending choices within the aesthetic industry.

1. Data in the Report Contains Surprising Insights and Aesthetic Industry Patterns: 

In Spring 2024, our 30-minute survey was disseminated globally, garnering substantial contributions from the BeautyEngine audience – a community driven by its passion for aesthetics, education and the pursuit of information-driven wisdom. The report encompasses not solely the aesthetician-client engagement but also the consumer mindset toward Aesthetic treatments during Election-Year 2024, examining Spending Habits.

A Street View of Spending Projections

Consumers seeking relaxation and rejuvenation services opted for treatments they thought their clients would choose or are more likely to seek and less likely to cut. Conversely, others may choose to reduce expenses if that means cutting dining (59.1%), clothing, accessories shopping (41.7%) on fashion items, or their home makeover budget (34.3% on luxury items). Other common non-essential spending habits cuts comprise 31.5% reducing money spent on fitness routines;

Top Areas to Reduce Overall Spending and Impaction

Data compiled from the 2024 ‘The State of Aesthetics’ report reveals that a strong appetite for noninvasive aesthetic, beauty treatments across platforms, with 47% wanting muscle toning. Moreover 42.9% wanting anti-facial treatments like ChemicalPeels, Micro-needling, and 42% prefer Anti-AgingStudy Methodology

Acknowledge the importance of staying abreast in the ever-changing industry’s information landscape. The “The 2024 New Beauty Survey” report outlines individual treatments and projected spending habits throughout Election-Years 2024-2038. This report reflects infor