NewBeauty’s BeautyPass Live Took New York City—Here’s What You Missed

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The Biggest Night in Beauty: Recap of NewBeauty’s BeautyPass Live

The phrase "the biggest night in beauty" is no small accolade, but the statement couldn’t be more apt to describe the festivities of NewBeauty’s BeautyPass Live: Future of Beauty event. On October 9, NewBeauty took over the iconic Lavan venue in midtown Manhattan to host our coveted BeautyPass Live event – an in-person celebration of all things beauty, featuring dozens of brand activations, fireside chats with industry experts, an abundance of free products, and an incredible attendee list of BeautyPass members, influencers, VIPs, and more. Ahead, a recap of just some of the highlights from the iconic night.

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The Brands, Speakers, Products, and More That Made Up BeautyPass Live

Stepping into BeautyPass Live was something like stepping into a beauty lover’s dream come true. After walking through the green and pink Feature of Beauty doors and taking a photo in the infinity mirror – courtesy of health and wellness financing brand CareCredit – attendees were greeted first with our NB100 bar, which featured several of our NB100-winning brands from this year, immediately immersing guests in what’s next in beauty. From the bar, members were given their pick of products from brands like Kourtney Kardashian’s viral supplement brand Lemme, innovative anti-inflammatory skin-care brand DEINDE, pH-balancing, dermatologist-tested hair-care brand MONDAY, and skin care-meets-makeup brand Iris&Romeo.

Spotlight Speakers

After making a stop at the candy bar, sponsored by eye-lifting eye-drop brand Upneeq, and the cocktail bar sponsored by Archer & Roose, attendees entered the main event area, focused around our spotlight speaker stage. The stage hosted several informative fireside chats with NewBeauty editors and executives alongside renowned doctors and celebrities like The Real Housewives of New Jersey’s Dolores Catania and our fall cover star Pritika Swarup, who chatted about all things beauty from sun protection to plastic surgery trends.

All Things Aesthetics

It wouldn’t be a NewBeauty event if we didn’t showcase some of the latest and greatest in the world of plastic surgery and aesthetic treatments. PDO Max was in attendance, educating guests on innovations in the world of thread lifts, while InMode gave attendees exclusive treatment demos of its hero devices like Morpheus. Sofwave also provided on-site treatments for guests, and Natrelle was available for information on all things breast implants and even had a signature cocktail to sip while you learned.

Conclusion

Overall, BeautyPass Live was a nonstop night of learning, exploring, and celebrating beauty and all the people who make the NewBeauty family so special. If you weren’t able to attend this year, don’t fret. Stay tuned for more info on next year’s event, and keep up with all things BeautyPass here.

FAQs

Q: What is BeautyPass Live?
A: BeautyPass Live is NewBeauty’s annual event, celebrating the latest and greatest in the world of beauty.

Q: Who can attend BeautyPass Live?
A: BeautyPass members, influencers, VIPs, and anyone interested in the beauty industry are invited to attend.

Q: What kind of products can I expect to see at BeautyPass Live?
A: Attendees can expect to see a wide range of products from top brands in the beauty industry.

Q: Are there any special events or activations planned for BeautyPass Live?
A: Yes, our event features fireside chats with industry experts, on-site treatments, and demos of the latest beauty trends and technologies.