Paris Hilton Named Paul Mitchell Global Ambassador in New ‘Luxe-Meets-Playful’ Campaign

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If anyone could be considered a multi-hyphenate, Paris Hilton could. While the socialite has built her career off of her carefree, head-in-the-clouds persona, Hilton is an experienced entrepreneur, brand founder, DJ, social activist and philanthropist, all of which is to say there’s much more than what meets the eye when it comes to the inventor of #sliving. And today, legacy hair-care brand Paul Mitchell announced hat Hilton is joining the team as its latest global ambassador, and the collaboration kicked off with an over-the-top, “luxe-meets-play” campaign in true Hilton fashion.

Paris Hilton Stuns in New Campaign for Paul Mitchell

Featuring high-fashion shots that merge red-carpet glam looks with everyday locations for the ultimate high-low aesthetic, Hilton’s new Paul Mitchell campaign showcases the heiress everywhere from tennis courts to laundromats and even gas stations, all with larger-than-life hair looks styled by Paul Mitchell School alumni and expert hairstylist Sienree Du. Rooted in a celebration of self-expression and confidence, “Beauty lovers can expect dazzling visuals, step-by-step tutorials and surprise content drops across digital platforms, social media and live appearances, bringing the world of Paul Mitchell x Paris Hilton to life like never before,” the brand says of the new collaboration.

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_{Shot by Giel DOMEN & Kenneth VAN DE VELDE; Courtesy of Paul Mitchell}

Nothing Hilton does is without purpose, though. Through this new campaign Paul Mitchell and Paris Hilton are actively supporting the LA Wildfire Relief Fund to provide aid to victims of the devastating Southern California fires that rampaged the state earlier this year. “I’ve used Paul Mitchell products throughout the years and their products leave you feeling empowered and glamorous,” said Hilton in a press release for the campaign. “This campaign is all about giving back to causes that are close to my heart, celebrating confidence and having fun with your look! I’m so excited for fans to see all the incredible moments we’ve created together!”

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