Tarte’s Famous Shape Tape Concealer Is Just $16—For Now

What makes a concealer a cult favorite? It must cover dark circles, blemishes, redness and even broken capillaries without creasing or caking. It must have an extensive shade range. It must provide the intended coverage, whether high-definition or second-skin sheer. And, it must have ingredients that won’t exacerbate the imperfections it’s designed to conceal. That’s a tall order for any makeup to master, but one concealer does it and then some: Tarte’s Shape Tape Concealer.

According to the brand, one Shape Tape is sold every four seconds. This stat jumped to one sold every second during the brand’s inaugural Shape Tape Week last year. This week, Tarte does it again with its second annual Shape Tape Week where all three Shape Tape versions are on major sale. For a few precious days, you can score the Full Coverage, Radiant Medium Coverage and Ultra Creamy versions for just $16—half off its original price.

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When does Shape Tape Week start?

Shape Tape Week officially begins today, January 23. The event runs through February 1 and is a tiered event—different retailers will start to offer 50 percent off Shape Tape concealers on different dates. See below for the exact retailers and dates to plan your purchases accordingly.

• TikTok Shop: From January 23 to February 1, Shape Tape is 50 percent off and you’ll also get a gift with any $30 purchase
• Ulta: From January 26 to February 1, Shape Tape is 50 percent off
• Tarte: From January 30 to February 1, Shape Tape is 50 percent off

Who can shop during Shape Tape Week?

Anyone can access the Shape Tape Week sale, but to access TikTok Shop, you must have an active TikTok account.

How do I choose the Shape Tape concealer that’s right for me?

So glad you asked! Scroll on to find the Tarte Shape Tape concealer that’s right for you and, once you do, stock up now. 

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The OG Shape Tape is a full-coverage, long-wear, crease-proof and waterproof formula. Shoppers love it for covering everything from dark circles to blemishes to age spots while delivering a natural finish that never cakes. “A little goes a long way,” notes one reviewer.

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Ultra Creamy Concealer still delivers full coverage but includes ultra-nourishing prickly pear and hyaluronic acid for an extra punch of hydration. One shopper with mature skin said the original and this version are “great for under eyes,” but gives the edge to Ultra Creamy. “It does not crease or look cakey on drier skin.”

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If you’re looking to nail the no-makeup makeup look, Shape Tape’s Radiant Medium Coverage Concealer may be your pick. This may not be the go-to for covering acne or dark spots, but instead shines on areas that need instant brightening.