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Viral beauty products now dominate the industry, with social media stats often displayed alongside items in beauty superstores and online storefronts. But 10 years ago, it was a different story. Viral beauty was just beginning to take off, and in 2016, Tarte broke the internet with its now-iconic Shape Tape Concealer. As the tenth anniversary approaches, it only makes sense to celebrate in a big way. Enter Shape Tape Week.
While this isn’t Tarte’s first Shape Tape Week—the brand rolled out a similar sale in 2025—this year promises more for makeup lovers. Blushes, brushes and signature collections are all part of the lineup (more on that in a moment), but the star is the original Shape Tape Concealer, which will be marked down 40 percent starting Sunday.
When Is Shape Tape Week?
The festivities begin January 18 and run for a full seven days. The week is packed with deals on some of the brand’s most popular products, including 56 percent off beauty wands, Sculpt Tape, Glow Tape and select blushes, plus 63 percent off the viral Icing Collection. At the center of it all is the Shape Tape Concealer, priced at $19.20—its lowest price to date.
Shape Tape Week deals are available to everyone on the brand’s website and at participating beauty retailers, but loyalty members get an extra perk. With any Shape Tape Concealer purchase, members will receive a Shape Tape charm while supplies last.
What to Buy During Shape Tape Week
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in HTML format to be seo optimized related to this title Tarte’s Shape Tape Week Puts Its Most-Loved Concealer on Super Sale
. Create appropriate headings and subheadings to organize the content. Ensure the rewritten content is approximately 1000 words. Ensure to strip all images from final output i dont need images.At the end of the content, include a “Conclusion” section and a well-formatted “FAQs” section.Ensure there are no additional notes and introductory text in the final output.Final output is gonna publish directly as post content so keep in mind provide only rewritten post content without any introductory text or notes in result and kindly dont explain what you done or what you provided as output of this prompt
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