The 5 Areas Readers Are Getting Filled Most, According to Data

From plumping lips to smoothing under-eyes, filler has become one of the most popular nonsurgical ways to enhance facial features and restore youthful volume. But which areas are people actually getting treated? To find out, we surveyed more than 600 NewBeauty readers* about their experiences with filler—from where they get injected to why they chose to do it. Of those surveyed, 43 percent said they’ve received filler, and the feedback they shared was candid, insightful and often glowing.

Where Readers Get Filler:

Lips

One of the most popular areas readers mentioned was the lips. Many praised filler for providing subtle yet impactful enhancement. One reader shared, “I like how it makes my naturally small lips look more proportional.” Another, age 56, added, “I received lip filler to fill out my flat lips.” A 58-year-old reader highlighted how filler added “more definition around my upper lip line.”

- Advertisement -

Around the Mouth

Filler is also frequently used to target lines around the mouth, such as marionette lines or fine lipstick lines. A 52-year-old reader shared that she loves how filler can “help fill in fine lines around my mouth.” Another, age 47, commented, “I love filling out the marionette lines. They aren’t extremely deep but just that small tube softens the lines and keeps me looking youthful!” A fellow reader, 52, noted, “I like using them on my lips and smile lines around my mouth. They look very natural! That is the best part.”

The Undereyes

For many readers, filler is a go-to treatment for addressing undereye concerns. One 63-year-old shared that she appreciates how filler “fills in fine lines under my eyes.” Another, age 39, noted, “I like having smooth skin, fuller lips, and it helps with my dark under eye circles.” A 46-year-old reader added, “I like getting undereye filler. It makes me look more rested and youthful.”

Jawline and Jowls

Several readers also called out how filler helps to improve definition along the jawline and lift sagging jowls. A 56-year-old reader noted that filler “helps with lifting and sagging on jawline.” Another, age 61, said she loves how filler works for “lifting jowls.”

Cheeks

Restoring lost volume in the cheeks is another popular use for filler. One 48-year-old reader shared, “I have done enhancement in the lip and cheek area and it’s so subtle. I love it.” Another reader, age 72, commented, “Since I am 72, I need a little help in my cheeks and around my mouth.”

The Bottom Line

Whether it’s lips, cheeks or undereyes, filler remains a go-to solution for readers looking to enhance their appearance without surgery. As always, experts recommend seeing a licensed, experienced injector to ensure safe, natural-looking results.

*Source: BeautyEngine Advanced Research, 2025