The Hair Brand Behind Hollywood’s Viral Looks Is Now at Ulta

The products behind some of today’s most viral celebrity hairstyles are officially Ulta-shop-able. Amika (the Brooklyn-born, B Corp-certified brand beloved by pros and A-listers alike) is making its long-awaited debut at Ulta Beauty, marking its first new U.S. brick-and-mortar retail partnership in more than a decade. With two of Hollywood’s most-booked hairstylists, Clayton Hawkins and Glen Coco Oropeza, as core members of the amika Stylist Collective, the it-girl kits they rely on for red carpets, music videos and major moments are now more accessible than ever.

As of this week, Ulta Beauty guests can shop amika’s full lineup in all stores and on Ulta.com. That means the brand’s most iconic innovations—from the prestige market’s number-one dry shampoo, perk up ($29), to the cult-classic soulfood nourishing mask ($36)—are now more accessible than ever. Also joining the mix: amika’s newest frizz-fighting formulas, including frizz-me-not hydrating anti-frizz treatment ($30) and forget frizz shampoo ($28) and conditioner ($28), which bring the brand’s signature salon-grade results to every hair routine.

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For amika, the Ulta Beauty partnership represents a defining next chapter. Founded in 2007 with roots in the professional salon world, the brand has long been trusted by stylists, so much so that 42 percent of amika users say they first discovered it in the chair. As the brand continues to bridge its salon heritage with an omnichannel future, expanding into Ulta Beauty feels like a natural evolution: meeting consumers wherever they shop while maintaining the performance-first formulas that built its reputation.

With this move, amika deepens its connection to both the pro community and everyday beauty lovers—bringing high-performing, joy-filled haircare to shelves (and showers) across the country.