The Most Popular Makeup Categories, According to Data

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The Most Popular Makeup Categories, According to Data

As the beauty industry continues to evolve, it’s crucial to stay on top of the latest trends and must-haves. With the rise of social media and search engines, consumers now have more ways than ever to discover new products and categories. In this article, we’ll dive into the most popular makeup categories of 2024, as revealed by recent data from Spate.

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Blush

The popularity of blush as a makeup category should come as no surprise. 2024 has been filled with a myriad of blush trends and launches suitable for every preference. Whether you prefer the vibrancy of sunset blush or a natural flush, there’s a sea of options to choose from. Spate’s report shows that the category of blush increased by 4.4k year-over-year and that smaller blush trends were the driving force. Further data showed that formats like jelly blush and cheek stains gained popularity for their ability to deliver a natural look.

Ones to try:

• Rare Beauty by Selena Gomez Soft Pinch Liquid Blush ($23)
• Milk Makeup Cooling Water Jelly Tint ($24)

Lip Stains

The demand for long-lasting, high-pigment lip stains has surged in recent years. Dewy finish, has propelled the uptick of interest in setting sprays and fixing sprays. These products have become essential in maintaining a flawless, all-day look.

Ones to try:

• ONE/SIZE by Patrick Starrr On ‘Til Dawn Mattifying Waterproof Setting Spray ($32)
• Morphe Continuous Setting Spray ($17)

Data-Driven Insights

By analyzing consumer behavior and product trends, we can better understand what’s driving interest in specific makeup categories. According to Spate’s data, the top-performing makeup categories of 2024 are:

• Blush
• Lip Stains
• Setting Sprays
• Fixing Sprays

These categories have seen significant growth year-over-year, with many consumers seeking out products that offer a natural, long-lasting finish.

Conclusion

In conclusion, the most popular makeup categories of 2024 are those that prioritize natural, high-pigment finishes and long-lasting wear. With the rise of social media and search engines, consumers now have more ways than ever to discover new products and categories. By understanding what’s driving interest in specific makeup categories, brands can better tailor their product lines to meet consumer demand.

FAQs

Q: What are the most popular makeup categories of 2024?
A: The top-performing makeup categories of 2024 are blush, lip stains, setting sprays, and fixing sprays.

Q: What is driving interest in these categories?
A: Consumers are seeking out products that offer a natural, long-lasting finish and high-pigment formulas.

Q: How can brands tailor their product lines to meet consumer demand?
A: By analyzing consumer behavior and product trends, brands can better understand what’s driving interest in specific makeup categories and create products that meet those needs.

Q: What are some popular products in these categories?
A: Some popular products in these categories include Rare Beauty by Selena Gomez Soft Pinch Liquid Blush, Milk Makeup Cooling Water Jelly Tint, ONE/SIZE by Patrick Starrr On ‘Til Dawn Mattifying Waterproof Setting Spray, and Morphe Continuous Setting Spray.