The Sephora Savings Event Is Dialing Up the Heat on Early Black Friday Beauty Deals

Before the mania of Black Friday and Cyber Monday sales begins, Sephora hosts its highly anticipated biannual savings event, where Beauty Insiders can get up to 30 percent off hundreds of coveted beauty products. This year, the tiered sale begins today and lasts through November 10. There are a few fine print details we’ve sorted out to maximize your shopping strategy. Keep reading for everything you need to know.

Sephora Savings Event 2025 Details

First things first: to access the deals, you’ll need a Sephora account. (Not a Sephora Beauty Insider? It’s free to join!) Rouge members (people who spend at least $1,000 a year at the retailer) get first access beginning on October 31 and save 20 percent sitewide. VIB members (customers who spend at least $350) will save 15 percent sitewide starting on November 4. That’s also when Insiders will gain access to the sale and save 10 percent sitewide. Regardless of tier, all Sephora Collection products are marked down by 30 percent.

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To get the discount, use the code EVERYTHING at checkout; it will apply to your cart based on your tier. The sale is valid in-store and online (including Sephora at Kohl’s).

Everything is up for grabs during Sephora’s Savings Event. If sifting through thousands of skin care products, makeup, hair care, exclusive sets and more is decidedly not your thing, no worries—we’ve curated a list of recommendations we couldn’t skip past and applied the minimum 10 percent discount.

Skin Care

Winter weather will be here before we know it, so now’s a great time to stock up on the most moisturizing, hydrating and nourishing skin-care products to keep skin protected and glowy through the dry-air season.

Makeup

Want makeup that blurs, smooths and brightens in seconds? Look no further. An award-winning concealer, editor-praised blush, mature skin-friendly setting powder and celebrity-loved eyeshadow are all available to shop on sale.

Hair

Whether your hair concerns are dryness, damage or thinning, Sephora’s got a product to revitalize your strands and scalp. Our readers are especially fond of K18’s hair oil for “stronger and shinier” hair and experts praise rosemary, an ingredient in Nécessaire’s Rosemary Serum, for maintaining a healthy scalp and thus stimulating hair growth.

Fragrance

I’ll tell anyone who asks: a fragrance set makes a foolproof holiday gift, so grab Sol de Janeiro’s Cheirosa gift set, which contains five of the brand’s viral perfume mists. For single bottles, you can’t go wrong with woodsy, caramel or sweet fruity scents.