This Foundation Stick Sells Every 30 Seconds—Here’s Why Fans and Celebs Can’t Get Enough

This Foundation Stick Sells Every 30 Seconds—Here’s Why Fans and Celebs Can’t Get Enough

The Rise of MERIT Beauty

MERIT, the clean beauty brand, has been making waves in the beauty industry with its minimalist approach to makeup. Known for its simplicity and effectiveness, MERIT has recently expanded the shade range of its viral sensation, The Minimalist Perfecting Complexion Stick. This best-selling product, which sells approximately every 30 seconds in the United States, has garnered a loyal following among fans and celebrities alike.

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Behind the Shade Expansion

The expansion includes two new shades for each category (Fair, Light, Medium, Deep, and Rich), now totaling 30 shades, ensuring that every skin tone and undertone can find their perfect match. This move comes as a direct response to customer feedback, further cementing MERIT’s commitment to inclusivity and customer satisfaction.

"We’ve used consumer feedback in almost every new product we’ve launched, as well as improvements we’ve made to existing products," says Aila Morin, MERIT’s chief marketing officer. "Our customers are the ones using our products every day, so who better than them to tell us what they need?"

The Minimalist Perfecting Complexion Stick

The Minimalist Perfecting Complexion Stick embodies MERIT’s simplified approach to your morning routine through multi-tasking products. It has buildable, breathable coverage that is designed to be non-acne triggering, so it doesn’t break you out. The finish is so natural, so your skin just looks like skin.

The stick’s design, which was inspired by a ballpoint pen, adds to its user-friendly nature, allowing for easy application in hard-to-reach areas, giving users the ability to cover only where needed.

A Fan—and Celebrity—Favorite

The Minimalist has garnered a loyal following, including celebrities like Jenna Lyons, Lily Collins, Cameron Diaz, Anna Sawai, and Greta Lee. Its popularity stems from its multi-tasking nature, functioning as both a foundation and concealer, and its skin-friendly formula.

Why Fans and Celebs Can’t Get Enough

MERIT’s ethos of simplifying beauty routines while prioritizing skin health resonates with a wide audience. "Our brand proposition—simplifying what it takes to get ready—has felt resoundingly universal," Morin notes.

With this shade expansion, MERIT continues to prove that listening to customer needs isn’t just good business—it’s the foundation of their success. The expanded range of The Minimalist Perfecting Complexion Stick is available now, offering more options than ever for those seeking a simplified, skin-loving makeup routine.

Conclusion

The Minimalist Perfecting Complexion Stick is a testament to MERIT’s commitment to inclusivity, customer satisfaction, and skin health. With its expanded shade range, this product is now more accessible than ever, making it a must-have for anyone looking for a simplified, effective makeup routine.

FAQs

Q: What inspired the shade expansion of The Minimalist Perfecting Complexion Stick?
A: The expansion was inspired by customer feedback, with MERIT listening to customers and developing new shades to fill gaps in the existing range.

Q: What sets The Minimalist Perfecting Complexion Stick apart from other foundation sticks?
A: The stick’s multi-tasking nature, breathable coverage, and skin-friendly formula make it a standout in the market.

Q: Who are some of the celebrities who swear by The Minimalist Perfecting Complexion Stick?
A: The stick has been endorsed by celebrities like Jenna Lyons, Lily Collins, Cameron Diaz, Anna Sawai, and Greta Lee.

Q: Is The Minimalist Perfecting Complexion Stick available in a range of shades?
A: Yes, the stick is now available in 30 shades, covering a range of skin tones and undertones.