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This Is the Most Popular Beauty Brand on TikTok Shop
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TikTok Shop Rises to Prominence in the Beauty World
For a long while, beauty retailers like Sephora and Ulta were the primary ways beauty lovers stocked up their must-have products. Once online shopping became the norm, though, services like Amazon rose to prominence as the go-to shop for beauty products. Nowadays, TikTok Shop has established itself as one of the most popular places to shop for quite literally anything, but most prominently, beauty.
TikTok Shop: A Shopping Experience like No Other
TikTok Shop is known for providing users with a ridiculously easy shopping experience and sometimes suspiciously good prices, which has raised concern amongst users regarding the validity of the products (similar to the fear of non-verified sellers on Amazon). Despite these concerns, TikTok Shop remains one of the most popular ways users buy beauty products today.
Tarte Cosmetics Leads the Charge
If you’ve been on beauty TikTok for a while, you’ve probably noticed creators showcasing amazing deals on Tarte’s viral products. And those deals are paying off. According to Charm.io’s study, Tarte is the fastest-growing beauty brand on TikTok Shop, racking up a whopping $21.5 million in sales since last September.
Best-Selling Product: Tarte Best-Sellers Trending Trio
The best-selling product from the brand? The iconic Best-Sellers Trending Trio ($39). This popular set includes tartelette tubing mascara, maracuja juicy lip plump, and fake awake eye highlight eyeliner.
BUY NOW – $39
Also making the list of best-selling TikTok Shop brands and products was the Ayurvedic beauty brand GuruNanda, which secured second place by leveraging trends like oil pulling. In third place is WavyTalk, with its hair-smoothing Thermal Brush ($36) bringing in $12.6 million, followed by the Beachwaver Co. and Canvas Beauty Brand, rounding out the top five.
BUY NOW – $36
TikTok Shop has emerged as a major player in the beauty world, with Tarte Cosmetics leading the charge. The platform’s easy shopping experience and good prices have made it a favorite among beauty enthusiasts, despite concerns about product authenticity.
Q: Is TikTok Shop a reliable platform for buying beauty products?
A: While there may be some concerns about product authenticity, TikTok Shop has established itself as a popular platform for buying beauty products.
Q: What makes Tarte Cosmetics so popular on TikTok Shop?
A: Tarte’s viral products, ridiculously easy shopping experience, and good prices have made it a favorite among beauty enthusiasts on TikTok Shop.
Q: What is the best-selling product on TikTok Shop?
A: The iconic Best-Sellers Trending Trio from Tarte Cosmetics is the best-selling product on TikTok Shop.
Q: Which other beauty brands are popular on TikTok Shop?
A: Ayurvedic beauty brand GuruNanda, WavyTalk, Beachwaver Co., and Canvas Beauty Brand are among the popular beauty brands on TikTok Shop.
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