Sharon Leite Plans For Bodybuilding.com’s Success

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Sharon Leite Plans For Bodybuilding.com’s Success

A New Era of Excellence in Health and Fitness

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Bodybuilding.com, a pioneer in the health and fitness industry, has a new leadership under CEO Sharon Leite, a proven "Transformational Leader" with a strong background in health and sports nutrition. Leite’s plans aim to elevate Bodybuilding.com to new heights, focusing on becoming the premier source of expertise in health, fitness, sports nutrition, and movement, while providing innovative quality nutrition products.

Understanding the Importance of Health and Fitness

As Leite explains, "In a post-COVID world, the importance of one’s health and physical fitness is even more crucial, especially with people living longer." This understanding will guide her vision for Bodybuilding.com, ensuring the community can continue to benefit from the expertise of top athletes and coaches.

Top Business Transformational Goals

Leite’s top business transformational goals include:

• Becoming the premier source of expertise in the health, fitness, sports nutrition, and movement industry
• Preserving Bodybuilding.com’s heritage while evolving to meet modern fitness-minded consumer needs
• Providing content, community, and coaching as central to the transformation strategy for Bodybuilding.com’s growth success

Industry Expertise

Similar to benefiting from the expertise of top bodybuilders to achieve personal goals, Bodybuilding.com will benefit from top experts’ business-building successes. Leite has proven experience with health and wellness companies, including serving as CEO of The Vitamin Shoppe, where she led a successful turnaround, delivering the best performance in the company’s history.

Introducing Steve Marada

Leite has hired Steve Marada, a former executive at The Vitamin Shoppe, to serve as Head of Product Development & Merchandising. Marada has a wealth of experience in the industry, including roles at Maximum Human Performance, Insight Nutrition, and Genceutic Naturals. He is a motivational leader with a history of successfully driving the development and execution of plans to rejuvenate and propel sports nutrition/bARC brands.

Meeting with Founder Ryan DeLuca

Leite met with Bodybuilding.com’s founder, Ryan DeLuca, to discuss the brand’s heritage and future plans. DeLuca shared his story, which began with his desire to build a strong, muscular body, leading him to launch Bodybuilding.com as a platform for fitness-minded individuals to share tips, publish information, build a community, and gain access to top-quality nutrition products.

BBCOM’s Future Success with the Past in Mind

Leite believes in preserving Bodybuilding.com’s heritage while evolving to meet modern fitness-minded consumer needs. As she states, "RNA’s story and the heritage of the brand are important for its future success. I was delighted to have the opportunity to meet Ryan and get to know him a little bit, and I look forward to his guidance as we build the brand’s future."

Conclusion

Under Leite’s leadership, Bodybuilding.com is poised to become the premier source of expertise in the health, fitness, sports nutrition, and movement industry. With her proven track record in the health and wellness industry, Leite is committed to rebuilding the business and community, always in pursuit of excellence.

FAQs

• What are Leite’s top business transformational goals for Bodybuilding.com?
  Becoming the premier source of expertise, preserving the brand’s heritage, and providing content, community, and coaching.
• What is Leite’s vision for Bodybuilding.com?
  To become a leader in the health, fitness, sports nutrition, and movement industry, offering innovative quality nutrition products and expert guidance.
• Who is Steve Marada, and what is his role at Bodybuilding.com?
  Marada is the new Head of Product Development & Merchandising, bringing his extensive experience in the industry to help drive growth and success.